It is paramount that the Seller understands how a prudent Buyer values a business and approaches the Terms and Conditions of the Sale.
A range of values is establishes for the business. The Seller is educated as to how these have been determined along with the impact that the terms and conditions may have on the selling price.
Now the Business Owner is prepared to make a solid business decision as to sell or not to sell.
If a decision to proceed with marketing the company is made, the Seller has the foundation from which to evaluate offers to purchase.